Kidswear has undergone a huge transformation over the last few years, led by a new generation of designers who have applied their creativity to the children's category, usually after having kids themselves. Today kidswear is a carbon copy of adult fashion - incorporating key trends.
You know a brand has succeeded when you look at a kids item and want to wear it yourself. Like this new collection, which features graphic print t-shirts, shorts and boardies, which wouldn't look out of place on the backs of urban hipsters. Unfortunately you need to be aged six or under to squeeze into them so we've accepted that they are strictly for kids. If you have any little people in your life, you can purchase a limited number of these select pieces through- email bill@thecoolhunter.net
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