Beer, it does a body good

I can't understand it but I sure do get it.

Lego Ad Campaign

Im loving this cool campaign by Blattner Brunner for LEGO, simple but yet efficient !

Stella Artois Ads

This is a pretty incredible new viral campaign from Stella Artois, they've recreated Die Hard, 8 Mile and 24 in the style of classic french cinema, and the results are amazing. This makes me wish that somehow Stella's advertising budget was big enough to pull these off as full length films. They really nailed the aesthetic for all of these.

Obesity Campaign

What's better than going to a 10 or 20 year high school reunion and seeing the people you hated fat and balding? Nothing. So if you're like me I'm guessing you might be amused by seeing fat Barbie, obese Superman and "too much booty" playmobil pirates. This anti obesity campaign from Austin-based design firm Latinworks warns parents to "Keep obesity away from your child". It might be more effective if they weren't all so damn happy, maybe the next series could have them all standing on a wii fit and looking at their little avitar go from normal to fat. Just a thought.

Swiss Skydive Ads

Call it buzz, guerrilla, viral, word-of-mouth, whatever — marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.

If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews that are so important to today’s consumers.

We’ve recently highlighted a few simple and clever examples of this in our advertising section. The most recent was the People as Fleas idea.

A similar large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you. - Tuija Seipell

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