Saturday, March 28, 2009

Peeps, a Journey from Grocery Shelf to your Garbage Can


I personally only know one person that ever liked Peeps so I am amazed every year when they re-appear on supermarket shelves. Historically know as a "Cheap Easter Basket Filler" and thrown away weeks later or eaten by the dog in their hardened crystallized state. I thought it would be interesting to see where it all kicks off. This is your chance to follow the natural life cycle of a Peep from a vat of heated marshmallow goo to your garbage can.



First stop their rebellious incarnation as abstract art. Not to worry little Peeps- soon you will fall in line like everyone else and your art school degree in "Sculpture" won't mean shit.



Next the spraying of FD&C Yellow No. 5. Coating all the Peeps into conformity- good Peeps.

Captured here is the moment that the Peeps realize that they want to break free from this mind numbing compliance but then slowly realize that if they do they will no longer have health coverage.


Captured in pictures only once before (because of it's depressive quality) I give you the "Great Peep Migration" thousands of Peeps accepting their lot in life and numbly moving down the conveyor belt of submission. (orangehouse aside: historically Peeps are not risk takers or innovators. That is why you are more likely to see a Peep with a stick shoved up its ass over a campfire than on Broadway)



Put into a box, yep, no surprise there.


Then ignored by shoppers world wide. Well, the Peep story is not a great story, but it is their story. Now you know.

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